collectID lifts customer engagement to a new level and strengthens the crucial bond between the club and its fan base - a key factor, especially during Corona. The customers just hold their smartphone next to the jersey, scan the collectID NFC tag, and get all the relevant product information displayed within the app.įurthermore, this new form of interaction, dubbed phygital, for the first time allows fans to experience personalized content based on the products they own. Additionally, the club released a special 90th-anniversary jersey as a limited edition series for its fans. Moreover, they have a thickness of only 560 μm and a diameter of 25 mm, so they don't affect the jersey's comfort in any way.īut it's not only the game-worn jerseys that get equipped with collectID technology. The NFC tags, which get applied to the jerseys post-production, can withstand temperature, pressure, and other harsh conditions. Ice hockey is considered one of the roughest and most intense sports there is, but that's no problem for the collectID technology. On top of that, collectID technology proved that it's easily applied without impacting the player's performance.
#Eis hockey news verification#
The collectID technology connects every jersey to its respective player and provides a tamper-proof verification of its authenticity and in-game usage. After the game, the 33 jerseys that the players wore against SC Bern were put up for auction.
The tech also creates a unique, new channel of communication for engaging with fans. ZSC became the first ice hockey club in Europe that uses blockchain technology to protect the authenticity of game-worn jerseys and other merchandise. It was a memorable day with a 3-0 victory over their opponent, but moreover, because all players wore a revolutionizing technology in their jerseys - powered by collectID. On, ZSC Lions celebrated their 90th-anniversary and played against their rival, SC Bern.